An anti-aircraft UK advocacy group called Plane Stupid released this video to point out the impact that flying has on our environment. As listed on their website, their 3 goals are to:
- End to short haul flights and airport expansion
- Stop aviation advertising
- A just transition to sustainable jobs and transport
Their stance: We have a problem. We’re flying too much, and it’s changing the earth’s climate. Aviation is the fastest growing cause of climate change. But instead of doing anything about it, the Government is planning more flights and larger airports.
Robert Saville, partner and creative director at Mother (their advertising agency) said that polar bears were used because they are a symbol of “the effect that climate change is having on the natural world.”
That shock value behind such statements can be a valuable tool for drawing attention – good or bad – to the cause (BBN posting it is exhibit A) and this ad is ridiculously successful in get the message across. Kudos to them!
4 responses so far ↓
1 bestgirls.com.ua // Nov 23, 2009 at 10:24 pm
How much money can I receive as a gift without paying income tax?
2 Custom Essay // Dec 4, 2009 at 4:00 pm
I agree. We should create a solution on how to prevent the climate change. The effect of climate change really affects all countries. Heat, flash floods, earthquakes are some of the effect of the changes. Hopefully, the government will take this issue seriously
3 GTA forum // Dec 8, 2009 at 2:56 am
Why do some owe money and others get a refund for their taxes?
4 limewire // Apr 30, 2010 at 2:59 am
shoot fun stuff dude.
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