Sorry to post yet another video, but I love the messages in some of these and as much as I love writing…sometimes a video cannot be replaced by a few simple words.
World Wildlife Fund has A LOT on their hands these days and because their job is increasing so rapidly they have turned their campaign focus to the most basic source of life…water.
They call upon us to rethink the way we see that one JJ Bean/Starbucks/Timothy’s latte. It’s not just a yummy beverage in a paper cup anymore! It is 200 litres of water used/consumed in that single cup. Scary when you do the math.
Interestingly enough, after you watch this video you will catch yourself wondering “how much water is consumed in the making of this hockey ice?” the next time you are at a hockey game. Or “how much is wasted at the local car wash?” You start to think bigger than a single cup of Joe.
That’s the power of a strategically simple video - it shows us how to think small and it naturally evolves into thinking big.
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